By adopting a consistent naming structure, you'll be able to quickly identify and locate specific campaigns, sequences, and assets, resulting in a more efficient workflow and improved productivity.
Without proper naming conventions, your Ontraport account can quickly become a mess of unidentifiable names and generic labels. Sorting through this chaos can be time-consuming and hinder productivity.
Here's an example. Say you want to update some product information on one of your sales pages. Your default convention is probably something like, "Sales Page" or maybe if you gave it a little more thought, "First Sales Page". And that's fine when it's just one sales page and it's a team of you, yourself, and well you.
But let's imagine that our example has another employee and a dozen different sales pages. With labels like "Sales Page", and a 11 others to look through, those product updates went from a few quick keystrokes to a search project.
Implementing a clear and structured naming system, lets you easily categorize and organize your campaigns, sequences, and assets for quick and hassle-free access. You can use prefixes, such as client initials or campaign types, to immediately categorize and differentiate your elements. For example, using "ABC - Welcome Sequence" or "XYZ - Webinar Campaign" allows for swift identification and saves you significant time when attempting to locate specific assets.
Use descriptive names that reflect the purpose or content of an element to make searching for specific items a breeze. Consider using dates for promotional material so you know when you launched that particular campaign. You'll quickly narrow down the search results and pinpoint the exact item you need. This not only saves valuable time but also prevents potential errors that can occur when using generic or non-descriptive names.
Take the time to establish and enforce clear naming conventions. I promise it will transform your Ontraport account into a well-organized and productive space. You and your team can focus on what matters most – growing your business. So, why wait? Start implementing proper naming conventions today. Go an reap the rewards of a smarter, more efficient Ontraport setup.
