An AI copywriter is like a smart digital tool that helps businesses write persuasive and engaging content, such as advertisements or marketing materials. It works by using advanced algorithms and machine learning techniques to analyze large amounts of data and understand patterns in successful copywriting.

Let me be clear here, it actually does generate content for you. If you haven't had a chance to check this phenomenon out for yourself I highly recommend it. Take a look at ChatGPT or any of the other tools circulating around the internet. It's a wonder to behold.

It works by learning from examples of effective copywriting and using them as a reference to generate its own unique content. It can generate headlines, product descriptions, social media posts, snide remarks about your in-laws; wait, what?

It can get better too. It optimizes its writing based on user feedback. By analyzing which variations of copy perform better, it can learn and improve over time. This allows businesses to save time and resources, while still having high-quality and persuasive content that effectively connects with their target audience.

Using AI copywriters have many distinct advantages.  Speed and efficiency are big ones. Eliminating the terror of the blank page is another. But, they're not perfect. For one thing they tend to lack creativity and originality. AI can generate content based on existing patterns and data, but often struggles to come up with truly unique and compelling ideas that resonate with all those humans you're trying to talk to.

Another limitation is the lack of emotional intelligence. AI copywriters usually work based on algorithms and data analysis. That's really good for mining the internet for properly formatted sentences. It's a lot less effective at creating material that fully engages human emotions. More simply, they can sound robotic.

Lastly, they may not be able to grasp the cultural, social, or historical context that is often essential for effective copywriting. This could lead to copy that feels out of touch or inappropriate for your intended audience. For example, if you're trying to sell kids toys, the AI might write something in baby talk. That's cute, but may not persuade the parents you need to convince to buy your toys. Human copywriters on the other hand can draw from their own experiences and understanding to craft more relevant and impactful content.

None of this should be taken as a reason not to use AI. Tools like these can help you generate content quickly and easily, with a bare fraction of the hassle that often goes into copywriting. They just don't replace human writers.

I tend to use them the way most writers use a rough draft. The first objective is to get the content out. It's never as good as you hope it will be, but now that there's something there you're able to start making choices about what works and what doesn't.

Given the issue of misinformation, a human writer like myself is obligated to know my profession and make sure the information being presented is accurate. All of which I can fix after the AI has written me something to look over. Really, the biggest benefit is what I said earlier, removing the terror of the blank page, aka writer's block.

From that perspective, AI has the potential to unleash your copywriting. Struggling with how to phrase something? Ask the AI to get you started. Uncertain which ideas resonate with certain audiences? Have the AI give you a few different options. The point isn't to replace but enhance the human writing experience.

Still don't believe me? How do you think I wrote this article?